Online shoppers can’t touch and inspect an item before purchasing it. That’s why having clear and detailed product descriptions is so important in eCommerce.
A recent Google survey showed that 85% of online shoppers find product descriptions and pictures very important when choosing where to buy from.
Poor product descriptions can also lead to returns. A 2020 SaleCycle survey showed that 64% of customers returned an item they purchased because the product they received did not match the product description on the website.
On the flip side, a good product description can help you:
- Stand out from the competition
- Improve search engine optimization (SEO) and organic traffic
- Increase conversion rates
- Limit returns
So how do you write a ton of engaging and unique product descriptions for your online store without repeating yourself? Use a product description generator tool powered by artificial intelligence (AI) to brainstorm and create new, exciting product content.
Here’s how our product description generator creates AI content:
Step 1: Define your company and product
Log in to Copy.ai and locate the Product Descriptions AI tool. It’s on the left side of the application interface under the “Tools” section. Click to open it.
The product description interface will appear. Use the corresponding fields to enter the product name you want to write a description for and describe the product in as much detail as possible.
Choose a tone of voice that best describes your brand identity and makes the most sense for the target audience that you are addressing. Copy.ai offers an excellent variety to choose from (luxury, professional, friendly, relaxed, bold, etc.).
Once you’ve chosen your tone of voice, click the “Create Copy” button located underneath (see above) to fire up the product description generator.
Step 2: Check out the generated product descriptions
The product description generator creates a list of ideas for you to check out.
Turn the product description generator on again to create even more suggestions by scrolling to the bottom of the generated list of ideas and clicking on “Make More.”
To copy the full list of generated product description ideas, click the “Copy All Results” button below the “Make More” button (see above). This copies all the generated product descriptions to your clipboard.
Step 3: Save the production descriptions you like best
Scan the list of product descriptions to see if you like any of the generated options. When you come upon one you like, click the “Save” button underneath it to send it to the “Saved” section for safekeeping.
Any time you want to see all of the product descriptions you have saved, all you need to do is click on the “Saved” tab. It’s next to the “Create Copy” tab on the top-right corner of the interface.
It’s just as easy to remove product description ideas from the Saved section. Just click the “Remove” button that’s below the idea (see above).
Step 4: Generate new descriptions based on your favorites
Use the “More Like This” button (found under each generated description) to create new ideas based on your favorite ones.
The “More Like This” feature is slightly different from the “Make More” feature, which we already discussed.
- “Make More” adds new product descriptions to your originally generated list.
- “More Like This” creates new ideas based on one particular product description.
Here’s how the “More Like This” feature works:
If you’re in the “Saved” tab, click back to the “Create Copy” tab and find a quality product description from the list that you really like.
Click “More Like This” to create new product descriptions based on that one.
There’s a “More Like This” button under every new idea that’s generated, making it a really great tool for homing in on a specific style of writing recommended by the generator.
Step 5: Optimize product descriptions using best practices
Our free tool is great for brainstorming new ideas when you lack inspiration. But after using the tool, you may still want to mold the copy suggestions into language that fits your brand voice. Follow these best practices to polish your product descriptions into copy that drives conversions.
Establish purchase intent
Keep your product description writing relevant to your target customer by focusing on the problems your product or service is solving for them. Map out why your potential customers would want to buy your product and how owning it will make their lives better or easier.
Turn your features into benefits to explain why your product is better than what your competition offers. This could be features like using recyclable and ethically-sourced materials, for example.
Once you address purchase intent, consider the words and phrases you should be using when addressing them.
Define your voice
After determining the “who,” it’s time to figure out how you are going to speak to your target audience. What tone of voice makes sense for your brand and your target audience?
The best tone of voice is the one that’s most persuasive for your target audience. If you’re selling skateboards, try a tone that’s fun, relaxed, and includes jargon and lingo that young people use and identify with. If you’re selling medical products, your tone could be austere and professional but also empathetic.
As you've already seen, our product description generator has multiple tone-of-voice options you can change with just one click.
Structure descriptions to make them scannable
Formulate your description in a way that allows customers to quickly and easily understand what they’re buying.
Organize the information in a way that is easy to digest. Use short sentences, headings, and bullet points to make the product description scannable.
With that said, an easy-to-read product description doesn’t have to be short. If you’re selling technical products like computers or microchips, for example, buyers are going to want to see a long list of specs.
Optimize descriptions for search engines
SEO is as important for product descriptions as it is for marketing copy, blog posts, product pages, and landing pages. Whether you are using Shopify, Amazon, or any other eCommerce platform, there are plenty of SEO plugins that can make optimization for improving your rankings fast and painless.
Use tools like Ahrefs’ keyword generator to identify popular primary and secondary keywords for your product description. Plug those keywords in whenever possible, but be sure to use them naturally and avoid keyword stuffing, a practice Google frowns upon.
Perform split tests to see what works best
Like any other marketing content, product descriptions can be A/B or split tested. You create two variants of your product description and test them side by side to see which one people respond to better.
In A/B testing, you’re showing visitors one of two versions and observing their actions to see which product descriptions convert better. Qualaroo offers an excellent resource for setting up A/B testing and figuring out which tools to use.
Product descriptions are great for A/B because there’s so much you can try out—the format and structure, the length, tone of voice, keywords, and more. But for the best results, you should be testing one factor at a time. With every new test, you’ll gain more insights into what combination of characteristics leads to the best conversion rates.
A product description generator can help avoid repetition
One of the hardest things about writing compelling product descriptions is that they need to be unique. For eCommerce professionals who sell many similar types of products, avoiding repetitive descriptions is especially tough.
An AI writing tool like our product description generator can help you break through writer’s block and stay creative, no matter how many similar product descriptions you need to write.
To try out our premium AI product description generator and a slew of other powerful AI copywriting tools for free, create a Copy.ai account today.
Want to learn how to use AI to hit your goals?
Get started - It’s Free
FAQs
Is there any free AI content generator? ›
Copy AI is a free AI content generator software that can help you create unique, high-quality content for your website or blog. The tool has been consistently rated as one of the best content-creation tools.
What is the best AI writer for product descriptions? ›The best product description generating tools that work include Jasper.ai, Peppertype.ai, Ryter.me, Frase, CopyMonkey, Anyword, and Writesonic. These AI writing tools are at the top of their class in innovation. Writing marketing content has never been easier with these fantastic product description-generating tools.
What AI generator is everyone using? ›One of the most popular AI art generators on the market, Deep Dream is an online tool that enables you to create realistic images with AI. Deep Dream relies on a neural network that was trained with millions of images.
What is the best free AI? ›- Scalenut,
- Smith.ai,
- UserWay,
- Anyword,
- Lityx,
- neuroflash,
- Velma,
- TARA ,
Product descriptions, product photos, blog posts: All are automatically copyrighted in the U.S. Using them without permission is illegal and subject to large penalties.
Is Jasper AI free? ›Yes, using the links given above, you can easily claim five days of Jasper ai free trial. Using the free trial period, you can get 10,000 words of copy for FREE.
Is Rytr free? ›Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost! Free forever, upgrade as you scale!
How do you write a killer product description? ›- Focus on your ideal buyer. Understanding how to write product descriptions requires putting yourself in the shoes of your audience. ...
- Entice with benefits. ...
- Avoid “yeah, yeah” phrases. ...
- Appeal to your readers' imagination. ...
- Seduce with sensory words. ...
- Tempt with social proof. ...
- Make your description scannable.
There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.
Where can I find product description? ›They can be located right next to or underneath product titles and product images. They can be scannable selling points or have strong readability. There are multiple styles and ways to make product descriptions work for your ecommerce store, but there's much more to them than simple copywriting.
What is the most realistic AI chatbot? ›
Mitsuku is claimed to be the most human-like conversation bot in the world. The chatbot has won Loenber price multiple times for the most human-like conversation. Mitsuku was created using the Pandorabot platform.
Is Uberduck AI free? ›Is Uberduck AI free to Use? Uberduck.ai offers three pricing plans for its users; one of them is a Free Plan. Let's have a look at all three plans; you can choose anyone based on your preferences.
Is Dall-E 2 free to use? ›Is DALL-E 2 free to use? Unfortunately not, DALL-E 2 has a credit-based pricing structure. A predetermined number of credits will be given to new users for making, editing, or changing photos. In contrast to changes and variants, generation results in four images.
Is there a free AI app? ›FaceApp is one of the best AI apps for Android phones. It helps users in editing their pictures. For example - you can turn your selfie into a modeling portrait, better facial features, etc. FaceApp gives you everything you need to create social media-worthy edits for free.
What is the best free AI image generator from text? ›- Fotor.
- DALL-E 2.
- NightCafe.
- Jasper Art.
- Midjourney.
- Starry AI.
- Pixray.
- Conclusion.
Before you begin, keep in mind that your free trial only includes a limited amount of prompt options. You can make approximately 25 free photos. After that, you must purchase a full membership in order to continue.
Is Wonder AI free? ›Wonder. This AI art generator from Codeway Dijital(Opens in a new window) comes in app form only, for both iOS(Opens in a new window) and Android(Opens in a new window). You get 3 days to try it for free, then you start a paid weekly subscription. Heavy users will want the $ 29.99-lifetime purchase.
Can you go to jail for copywriting? ›The Court can issue an injunction to stop the infringing acts. The Court can impound the illegal works. The infringer can go to jail.
Is 1st copy illegal? ›A. Since first copy products are illegal hence you can not and by doing so you will be contravening multiple laws apart from the intellectual property laws of the the original companies for which you will land into problems hence advised not to do so.
Can you get sued for copying a product? ›Being the copyright owner allows you exclusive rights to recreate the work, copy it, publish it, perform it, and distribute it. If someone else engages in any of these acts without your permission, you may have a case for copyright infringement—but only if you have first registered your copyright.
Can you use Jarvis for free? ›
Although, Jarvis One is free, we offer a complete assistance and training, with tutorials, webinars and videos, for all new users to facilitate the onboarding and setup.
Is Jenni AI free? ›Try Jenni for free today.
Is ZYRO AI free? ›With Zyro's free AI features and tools, you'll get your new brand or business online faster than you thought possible.
Is HyperWrite AI free? ›Get started with HyperWrite for free
No credit card required! Try HyperWrite on your favorite sites!
You have two options for pricing plans — an annual plan or a monthly plan. You can cancel either of these plans at any time. The annual plan is billed yearly, which works out to $65 a month. In comparison, the monthly plan costs $79 each month.
Is ProWritingAid completely free? ›Fortunately, ProWritingAid has reports for all of the common readability errors above to help you make meaningful edits that will make your readers' lives easier. All of these powerful reports are completely free for you to use.
How many characters should a product description have? ›A product description should be between 305-400 words, or however long is necessary to address the main features of the product and a brief overview of its benefits to the consumer.
How do you write a bullet point for a product description? ›Bullet points are meant for short, easily digestible pieces of information about a product. They should give the customer a snapshot of what the product is, what it does and what is included for the price. Don't try to stuff every detail in the bullet points; focus on what's most important for the customer to know.
What are the 10 tips of writing product description? ›Tips for How to Write Product Descriptions
Use headers and bullet points. Choose expressive words. Appeal to your audience's feelings. Utilize e-commerce SEO best practices, like keywords.
- Magazines.
- Toothpaste.
- Food.
- Candy.
- Laundry detergent.
- Shampoo.
How do you format a product description? ›
The best product descriptions address your target audience directly and personally. You ask and answer questions as if you're having a conversation with them. You choose the words your ideal buyer uses. You use the word you.
How much does product Description Cost? ›Prices for product copywriting, which often includes product descriptions, vary substantially based on industry, technical complexity, and the expertise of the writer(s) involved. Generally, expect to pay $30 -$200 per hour for entry-level and expert product copywriters respectively.
What is a product description sheet? ›A product description document, or product requirements sheet, is a document that outlines the scope of a product in concrete terms, such as the product's features, design, and interface. It's a method for taking an abstract idea and describing it in grounded detail.
What is the smartest AI in the world right now? ›Lucid.AI is the world's largest and most complete general knowledge base and common-sense reasoning engine.
What is the most advanced AI in the world right now? ›While AI has been improving, the November 2022 launch of ChatGPT has been a game changer. ChatGPT is a conversational application of GPT-3, the most powerful AI system in the world, allowing you to have a natural conversation with this powerful technology.
What is the most impressive thing AI can do? ›- 1) Drive you around in relative safety. ...
- 2) Book things for you by phone. ...
- 3) Write marketing language which outperforms that written by humans. ...
- 4) Understand you (most of the time) ...
- 5) Predict which movies/TV shows/songs/products you'll like with a reasonable degree of accuracy.
- Intercom.
- Zendesk Support Suite.
- Tidio.
- Drift.
- MobileMonkey.
- Landbot.
- Birdeye.
- Botmaker.
Threats associated with chatbots
Attackers can also hack into systems and cause a chatbot to spread malware or ransomware to users' devices. Data theft is possible if a chatbot does not properly protect customer data using methods like encryption.
Conclusion: Sentient AI Is Probably Not Here Yet
As of now, many AI experts believe that sentient AI might not be possible because we just don't have the infrastructure to create it yet, and we don't have the right understanding of what consciousness really is.
Smodin is a free AI text generator that helps users create unique and plagiarism-free articles and essays. With Smodin, simply provide a prompt with a few words, and the tool will generate content in a fraction of the time.
Is Google TTS free? ›
Text-to-Speech is priced based on the number of characters sent to the service to be synthesized into audio each month. You must enable billing to use Text-to-Speech, and will be automatically charged if your usage exceeds the number of free characters allowed per month.
Is VoiceLab free? ›VoiceLab.com is completely free - no credit card required. Unlimited Alexa Skills or Google Actions.
Are there any free AI apps? ›The FaceApp is a free-to-download photo editing app available on Android and iOS platforms and is one of the best examples of what an AI-powered app can do.
Is there an app like Replika but free? ›The best alternative is Kajiwoto, which is free. Other great apps like Replika are Kuki, Hugging Face, Fire. place and Cleverbot. Replika alternatives are mainly AI Companions but may also be AI Chatbotss.
What are the best free AI copywriting and content generating tools? ›- Free Instagram Caption Generator. ...
- Free Marketing Email Generator. ...
- Paragraph Generator. ...
- Paragraph Rewriter. ...
- Product Description Generator. ...
- Sentence Rewriter. ...
- Free Outline Generator. ...
- Free Meta Description Generator.
flagStart for free
Start experimenting with $18 in free credit that can be used during your first 3 months.
- SAP Conversational AI. SAP Conversational AI is a set of exclusive natural language processing (NLP) services created by SAP. ...
- MindMeld. ...
- Workativ Assistant. ...
- Landbot.io. ...
- Userlike.
AI Girlfriend can be your companion and your friend — your perfect soulmate. Explore your inner self with iGirl. Download AI Girlfriend for free today and start your journey to a better you.
What is the smartest AI to talk to? ›Mitsuku is claimed to be the most human-like conversation bot in the world. The chatbot has won Loenber price multiple times for the most human-like conversation. Mitsuku was created using the Pandorabot platform.
What is the smartest AI chat bot? ›- Alexa for Business. 4.4.
- Drift. 4.4.
- Salesforce Einstein. 4.4.
- Dasha AI. 4.3.
- SurveySparrow. 4.25.
- LivePerson. 4.2.
- ManyChat. 4.15.
- Intercom. 4.1.
What are the highest paying copywriting niches? ›
Medical copywriting, finance copywriting, legal copywriting, and tech copywriting aren't the only high paying copywriting niches out there, but in 2022, they're some of the most lucrative.